I remember this day as if it was yesterday. Because this was one of the few moments before an interview that I was actually nervous to speak to an artist. I was about to have a conversation with Eugy, the artist with the signature introduction, ‘Eugy Official’ which I’m sure you sang to yourself as you read it. He’s an emerging voice within the scene, making songs that will encourage you to get up and dance. With the rise in attention to Afrobeats and the many artists that curate that sound, it’s an exciting period to be an African artist. And with Afrobeats being one of my go-to genres to listen to, I think the sheer excitement of speaking to him really made me nervous.
“My music is a direct representation of the fact I was born in Ghana, raised as a Ghanaian but grew up in the UK and all the experiences that come with that.”
“Haha, no need to be nervous.” He tells me, obviously noticing how my demeanour changed as he entered the room. Letting me know that he normally has that effect on people. But why wouldn’t he? With hit songs Dance For Me and Tick Tock, filled with flirtatious lyrics and encouraging all ladies to shake their bodies. He seems to be full of confidence and as the conversation went on, I heard all about how he got this.
“I used to complain about learning but I now see it as a blessing”
“I’m a Pastor’s kid and with that title comes some responsibility in the Church, one of which was playing the instruments for the choir.” From playing the drums and piano regularly for Church to then forming a group with his brothers, he owes the awareness of his talent to his dad. “I used to complain about learning but I now see it as a blessing because it has equipped me with the skills to do what I do now. I’m a genuine product of good parenting, because my dad knew the value of these skills before I did. He used to force it on us, but I’m very grateful for it now.” As well as playing at Church, he also made singing videos with his brothers that went viral (search E3 Brothers) and auditioned for Britain’s Got Talent. But the game is the game and Eugy found himself aiming towards a solo career as his brothers found new priorities in their lives.
“I’ve been expressing myself through music since I was about 13, on the playground MC’ing with all my friends. During this period you get gassed up a lot and people are really supportive, they truly make you believe that you can be somebody. So it pushed me and since then it has become an obsession. It’s all I have ever wanted to do.” For Eugy, a huge motivation for him going solo was when he became more self-aware. Once he realised how the diaspora was welcoming in the African sound, he was determined to be a part of it. Since then he has became more self-assured and even let go of all the stage names that he had for himself previously. Making sure that he is unapologetically himself. And letting his listeners know that he is proud of his country, his language and everything that comes with it.
“Its crazy sometimes, because I’m always amazed that people know the words, even when I’m speaking in Twi.”
As we spoke, I noticed how relaxed he was. How calmly he told me about his journey and the way his eyes lit up when we discussed creating music and performing. “The best moment is when you are on stage and you look in the crowd and see them singing along with you. Its crazy sometimes, because I’m always amazed that people know the words, even when I’m speaking in Twi.” The growth of his fanbase can be slightly overwhelming at times, he even had an instance were a fan became obsessed. But through it all, he’s appreciative and grateful for how far he has come. And with such a healthy, growing scene right now, he feels the support from the public and even his fellow musicians.
Our conversation then drifted into what impact he really wanted to make and he was very adamant about taking the African sound and essence globally. “My music is a direct representation of the fact I was born in Ghana, raised as a Ghanaian but grew up in the UK and all the experiences that come with that.” Eugy acknowledges that his sound is a combination of all the things that shapes him and he welcomes everyone to enjoy it. Especially with the appeal of Afrobeats increasing day by day, he is excited about what the future can potentially present. With more focus than he has ever had before, an active schedule for 2019 and more releases yet to come. Eugy is ready to show the world all the things that he is capable of.
Stream/Download Eugy’s latest below.