Sneakersnstuff have announced the follow up release of the 2017 critically acclaimed Datamosh Pack with adidas Originals. The second rendition of the pack, Datamosh 2.0, is inspired by the technology known as datamoshing – a process of data corrupting and manipulating where moving images are being moshed together to achieve visual effects.
To support the launch of the Sneakersnstuff & adidas Originals Datamosh 2.0 Pack, consisting of two NMD_R1 Primeknit colorways, Sneakersnstuff has enlist UK based video directors, Tim & Barry, to create the campaign video. Famed for their work documenting the UK grime scene through their video platforms Tim and Barry TV and Just Jam, the duo created the concept and visuals for the new campaign which will be supported with a live event for the release.
Sneakersnstuff will host a release party on September 20, 2018 with a live broadcast in the SNS New York City’s Meatpacking District location, together with online streaming platform Just Jam, and artists from the US and UK. Make sure to tune in on September 20th. The Datamosh 2.0 Pack is set to release online and at all Sneakersnstuff locations on September 22nd 2018.